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World Agroforestry (ICRAF)
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Agroforestry and Forestry in Sulawesi series: Smallholders
Author
Nicholas A. Roshetko
Year
2015
Publisher
World Agroforestry Centre (ICRAF) Southeast Asia Regional Program
City of Publication
Bogor, Indonesia
Series Number
Working paper 205
Number of Pages
24
Call Number
WP0189-15
Keywords
coffee, marketing, smallholder, Sulawesi, gender
Abstract:
This study was undertaken as part of the Agroforestry and Forestry in Sulawesi: Linking Knowledge with Action project, funded by the Department of Foreign Affairs, Trade and Development, Canada. The objective of the survey was to obtain information from farmers in Campaga and Pattaneteang villages in Bantaeng District, South Sulawesi Province, Indonesia about their harvesting, processing, packaging, selling and marketing of coffee; the roles of both men and women in the management, extraction, production and marketing of coffee; the challenges faced by farmers; and why they did not sell under brands. Two focus groups were held with coffee farmers using a questionnaire to stimulate discussion. The study found that both communities operated successful coffee businesses within the limitations of their socio-economic settings. Nevertheless, improvements could be possible if carefully planned and executed, leading to increased sales, profits and revenue, by indulging more in customer-orientated marketing. The study found that men and women had distinctly different roles in the production process but should participate equally in any decisions to change current operations.
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