ICRAF Publication Detail Page

  • Contact persons
  • Melinda Firds
    Program Management Unit Assistant
    World Agroforestry (ICRAF)
    Jl. CIFOR, Situ Gede, Sindang Barang,
    Bogor Barat - Indonesia 16115
    Tel: +62 2511 8625415
    Fax: +62 2511 8625416
    Email: icrafseapub@cgiar.org

Publication Details

Leaflet
LE0096-08
TitleRapid Market Appraisal (RMA): Understanding Market Opportunity for Market-Oriented Smallholder Agroforestry Systems
AuthorSuseno Budidarsono, Iwan Kurniawan and James M Roshetko
Year2008
PublisherWorld Agroforestry Centre - ICRAF, SEA Regional Office
CityBogor, Indonesia
Call NumberLE0096-08
Abstract:
Interest in Rapid Market Appraisals (RMA) grew out of frustration with lengthy, costly and intensive formal surveys in developing countries that rarely generated any timely or sensible analysis. Doing a rapid market assessment for agroforestry product is an efficient way to obtain policy-relevant and intervention-focused information about any commodities that have market potentials. It avoids the cost, delays, and management burden of formal surveys while still providing the experienced analyst with a practical set of tools for identifying constraints and opportunities, cross-checking observations, and planning or monitoring strategic interventions. RMA enables us to orient production to market demand (quantity, quality, processing, packaging), identify niche products for which an area has comparative advantages, reorient production to respond to changing demand, and to facilitate a change in thinking from “production minded” to “market minded”, facilitate a mental change from “middle-men are the bloodsuckers of the poor” to a different perception, in which each stakeholder has a role in the market chain.
Download file(s): Click icon to download/open file.
  File Size Description
download file 715 KB Softcopy
GRP 3: Improving tree product marketing for smallholders
GRP 6: Developing policies and incentives for multifunctional landscapes with trees that provide environmental services
Viewed in 2017 times. Downloaded in 491 times.