A new corporate-NGO partnership plans to revive degraded forest areas in the Sierra Madre of the Philippines through agroforestry.

The Sierra Madre is the longest mountain range in The Philippines and the country’s largest protected area. It is home to more than 150 endemic animal species and is the upper catchment area for an estimated 400,000 hectares of rice farms and cornfields in the Cagayan Valley. Illegal logging, swidden farming and land clearing have all contributed to the degradation of the Sierra Madre forests.

The “Green Movement” campaign between World Wide Fund for Nature (WWF) and Power Mac Center (PMC), who sells and services Apple products throughout the country, will use fruit-bearing trees to reforest degraded areas, “creating productive, profitable and sustainable land-use systems”.

Ed Tongson from WWF-Philippines said that through the agroforestry initiative, “PMC is doing its part to secure food and water for the people of Isabela”.

Read the full story: Power Mac Center rolls out ‘Green Movement’ campaign